Sunday, 15 May 2011

The Chase

 A few months ago we had a visit from a design agency called 'The Chase'. 'The Chase' are a design agency that formed in Manchester in 1986 and now has multiple offices, a staff of 46 and a turnover of 5.6 million. Needless to say, when it comes to the design industry, these guys really know their stuff.

The people from 'The Chase' gave a very interesting and informative talk to us all about the design industry. They also gave us some very useful tips on contacting agencies:
  •  When contacting an agency via Email, find out the name of the person who will receive your Email and be sure to spell it correctly.
  •  Be careful not to attach too many folders to the Email, only attach your strongest work.
  • Follow up the Email with a phone call.
  • When visiting an agency be sure to be nice to receptionists.
  • Try not to get too nervous.
  • Be sure to know something about the agency you are visiting.
  • Be enthusiastic.
  • If there are no jobs available ask if there is a brief that you can help with.
We were also given some top tips on creating and presenting a portfolio. Illustrators take note:
  • Don't like it? Don't include it. Illustrators often include work in their portfolio that they are less than pleased with only to then dismiss it in front of a potential client. Which begs the question: if you don't like it, why include it?
  • Have a good mix of work. A variety of briefs.
  • Keep your folder clean and spotless.
  • Layout is very, very important. A poor layout can overshadow even the best of work.
  • Clients like to see an original piece, it gives them an idea of your technique.
  • Don't put foam board in your portfolio, it is far too cumbersome and unwieldy.
  • Find out how much time you have with the client so that you can use this time constructively.
  • Don't take all criticism to heart. But do take notice.
  • Practice talking about your work.
  • Start and finish with your strongest work.
  • Remember the importance of 'self promotion'. Clients like to be left with something tangible that they can keep (perhaps something self published), that will remind them of your work at a later date.
As you can see, we were given some very practical and helpful tips that will no doubt prove useful in the future. Thank you 'The Chase'!

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